Microsoft, Yahoo or Google, who will win the paid search battle in 2010? Recent acquisitions might add $10 billion in revenue to one company’s pocket
Microsoft plus Yahoo vs Google, Microsoft vs Yahoo and other variations of names in the paid search game seem to make all the headlines these days. A week ago, StatCounter Global Stats reported that Microsoft?s new search engine, Bing, has passed the market share of Yahoo’s engine. Since Bing?s launch, both companies have tried to secure their positions in the market, but obviously none of them can overcome Google?s dominance in the search industry, which commands over 70 per cent of the market. While Microsoft has made a significant effort to compete with Google in the search space, Google is coming up with a new operating system that might put Microsoft behind in another market. Microsoft’s online search revenue is insignificant when compared to its total revenue ($86 million in revenue for online search vs $16 billion total for the last quarter). The operating system has been Microsoft’s cash cow. Now Google is invading the space and the market looks forward to see how Google’s Chrome OS will change the landscape in 2010. Yahoo seems to be way behind in all business segments and its stock has drastically declined, especially since the deal with Microsoft fell apart and the recent acquisition offer was withdrawn. After several back and forth dramatic scenes involving Icahn, Microsoft and Yahoo, no deal was made, and Yahoo?s stock kept going down, and now, coupled with the dramatic market crash, it is even more pronounced. It was obvious that the Microsoft-Yahoo M&A deal could not go through in any case, as it could not win government approval unless Google had achieved near-monopoly leadership in paid search. Therefore, for Yahoo the hope for Microsoft?s acquisition rescue seemed to be na
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